A five-storey, 600,000 cubic feet industrial space is transformed for this walkthrough exhibit.
Known as “Hollywood of the South,” Atlanta hosted the Oscars of sports events last February, Super Bowl LIII, so if there was any doubt before that it’s an A-list sports city, there isn’t now. The biggest bonus for visiting sports fans is the close proximity of all its teams; the Falcons and United FC share Mercedes-Benz Stadium, a few blocks away is State Farm Arena where the Hawks shoot hoops, and, about 20 km further in Cumberland, is the Braves’ ballpark, SunTrust Park.
On any given weekend you’ll encounter Falcons and Hawks fans about to take flight, or, as United FC is the current MLS Cup champions, you’ll see soccer converts in the team’s black, gold and “Victory” red kit. Since the team launched two seasons ago, United FC has transformed Atlanta into a soccer town, boasting some of the league’s most passionate fans. Members of the diehard Terminus Legion supporters’ group take over home games, as its capo plays a trombone, hypes up the 71,000-strong crowd and co-ordinates carefully choreographed displays in the stands, called tifos. A sea of flags, scarves and streamers fills the stadium, and, if you close your eyes, it’s easy to believe you’re at a Premier League match between Manchester United and Arsenal FC.
Where Fans Gather
As part of its fan pledge, Mercedes-Benz Stadium has a low-tier pricing system with US$2 hot dogs, US$3 pizza slices and US$5 beers.
Park Bar is a popular pre- and post-game spot close to both Mercedes-Benz and State Farm Arena. Build your own burger or sample the bourbons on offer.
For fans of collegiate sports and athletes, the College Football Hall of Fame downtown features exhibits, interactive displays and a 45-yard indoor field.